Digital/Internet marketing is the marketing of services or products using digital technologies, mainly on the Internet, but also including mobile phones & Tablets, display advertising, and any other digital medium.

SEO Expands Search Engine Optimization, the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results. SEO is the process of improving the volume and quality of traffic to a website from search engines through "natural" or "organic" search results for the targeted keywords.

Pay Per Click(PPC), is also known as Cost Per Click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Search engine optimization is essential because: The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.

Most businesses couldn't continue for long in such a state of affairs. a similar factor will happen along with your computing device if individuals cannot simply find it. Traffic volume, if it existed in the slightest degree, slows to a crawl. doubtless valuable customers ne'er even understand you're there. Besides, Google owns regarding seventieth of the market between themselves and alternative search engines that use their formula like AOL.

According to multiple sources, the average time for websites to rank on Search Engine optimization (SEO) techniques is about 3 - 6 months. That's right jumping to the front of Google's results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords. That's generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you're getting at 6 months should be considerably less than what you're getting at 12 months